Scott Healy and Associates welcomes Ross Grippi to our consulting team. Ross has spent his 17 year career in the private liberal arts sector, but continues his national involvement serving on the NACAC Communications Committee. He is an active member of the Ohio Association of College Admission Counseling, having served as president in 2014-2015, and continues to pursue professional development opportunities at the local, regional and national level.
Given today’s competitive marketplace, he believes successful enrollment management is accomplished not only through strong leadership, a creative vision, and a data driven approach, but also by developing a strong team of professionals dedicated to recruiting and advising students in higher education. Ross is a strong advocate for his staff, encouraging professional development, collaboration, and teamwork, as well as the use of technology and creativity to accomplish enrollment goals. With the emergence of digital strategy, he has effectively implemented various campaigns to increase brand awareness in target markets, search lists, and local, regional and national events and the results include increased applications, rise in campus visits, and higher profile of the first year class. Ross understands it takes a campus to enroll and retain students and effectively communicate and collaborate across campus to ensure success.
Ross’s career began and evolved at Baldwin Wallace University (BW) for 14 years where, in his final role as the Director of Recruitment and Marketing, he led a team to two of the largest first year classes in history, and over the course of his tenure saw out-of-state enrollment in the first-year class double. He also supported initiatives to increase enrollment of diverse populations which resulted in a 50% growth. As a part of a strategic retention team at BW, they saw a 4% increase in first-year retention. In Ross’s most recent opportunity as the Director of Admission at Ohio Wesleyan University the academic profile of the first-year class increased through effectively leveraging marketing strategy and financial aid resources.
Ross has been featured in a number of national articles and interviews regarding the current climate and future of enrollment management, and served on panels at the regional and national level. Those topics include focuses on the college search, affordability, non-scholarship athletic opportunities, campus visits and other strategies related to enrollment management and admission. He is passionate about higher education, advocates for students, and is supportive of the intercollegiate athletic experience.