Chief Enrollment Officer

November 1, 2017
Priority Deadline to Apply:
December 1, 2017
University of Wisconsin - Milwaukee

Position Description

The University of Wisconsin – Milwaukee, in partnership with the national search firm of Scott Healy & Associates, invites applications and nominations for the Chief Enrollment Officer to lead their newly created division of Enrollment Management. Reporting to the Chancellor of the University with a collaborative reporting line to the Provost and Vice Chancellor for Academic Affairs, the Chief Enrollment Officer serves as a member of the Chancellor’s cabinet and participates in institution-wide enrollment strategy planning and policy development. The Chief Enrollment Officer provides vision, leadership, policy direction and operational oversight for strategy, procedures, reporting, communications, forecasting and planning to result in the optimal mix and ultimate graduation success of the undergraduate UWM student body. 

The Chief Enrollment Officer serves as a campus leader and partner on undergraduate student recruiting, retention and graduation matters to UWM’s schools, colleges, and divisions. The Chief Enrollment Officer effectively leads and manages the following Enrollment Management units: Career Planning and Resource Center, Financial Aid, Registrar’s Office, Student Success Center, Undergraduate Admissions, and Trio/Pre-College Programs. The position supervises a team of 139 professional staff and 230 student employees, and manages an operating budget of $11.3 million.

Applicants must apply at

Key goals for the new CEO will include:

  • Increase first to second year retention rates;
  • Increase graduation rates at 4- and 6-year level;
  • Develop a three-year projection of enrollment and tuition generated revenue by student segment;
  • Recommend additional academic programs which would enhance enrollment;
  • Recommend an optimized class schedule, which reduces stress on infrastructure, maximizes classroom usage and allows for students to decrease their time-to-degree;
  • Collaborate in the implementation of a marketing campaign which enhances enrollment;
  • Structure professional development plans for staff;
  • Increase enrollment of international and out-of-state students;
  • Increase enrollment of graduate students into tuition generating programs;
  • Establish admission guidelines which increase access as well as provide predictive data upon indicating which students will require additional support – may include non-cognitive variables;
  • Identify critical course enrollment bottlenecks as well as gateway courses which are delaying student progression to degree;
  • Establish a financial aid model which increases enrollment and decreases time-to-degree;
  • Develop an enrollment plan which focuses upon adult and part-time students as well as first time full-time;
  • Identify reasons why admitted students choose to enroll elsewhere;
  • Identify reasons why enrolled students transfer to other institutions or cease studying altogether;
  • Develop strong partnerships with other schools which can yield well-prepared transfer students; and
  • Identify courses with high D/F/W and repeat grades and work with Deans.

UWM seeks a dynamic and committed leader to inspire the future of The University of Wisconsin – Milwaukee’s enrollment management vision and strategies. Working with the Chancellor and Provost, the cabinet, Deans, faculty, students, alumni, and the entire University community, the Chief Enrollment Officer will be called upon to lead all enrollment management efforts.  By doing so, the Chief Enrollment Officer will ensure that The University of Wisconsin - Milwaukee continues to fulfill its mission.


Required Qualifications:

1)   A Master’s degree or other advanced degree;
2)   Administrative, mid to upper level management experience in higher education or closely related industry;
3)   A record of visionary leadership, guided by collaborative, team-oriented and ethical considerations;
4)   Evidence of commitment to building, supporting and providing superb service to a diverse student population; and
5)   Evidence of experience with integrated student information systems, Client Relationship Management (CRM) systems, and innovative technologies for enrollment management. 

 Preferred Qualifications:

1)   Expertise in developing and utilizing enrollment, retention, and persistence strategies rooted in predictive analytics;
2)   Evidence of excellent oral and written communication skills, including effective public speaking and presentation skills;
3)   Evidence of ability to take initiative, exercise sound judgment, and manage multiple priorities in a fast-paced environment;
4)   A demonstrated ability to develop a strong culture and lead effective and cohesive teams;
5)   A firm grasp of current regulatory and compliance requirements for financial aid and other reporting; and
6)   Evidence of ability to manage change in a dynamic environment.

About The Institution

The University of Wisconsin-Milwaukee, one of only two doctoral degree granting public universities, is a public urban research university founded in 1956. The largest university in the Milwaukee metropolitan area, UWM is Wisconsin’s premier urban research institution and teaches a more diverse student body than any other UW System institution. As Wisconsin’s only public urban research university, UWM has established an international reputation for excellence in research, community engagement, teaching and entrepreneurism. 

UWM is home to 14 schools and colleges and over 192 degree programs.  The University enrolls more than 25,000 students from all 50 states and nearly 80 countries. The University's 104-acre campus encompasses 21 acres of green space and is located just five minutes from Lake Michigan. It is a short fifteen minute ride to downtown Milwaukee and Chicago is just 90 minutes away.

The University of Wisconsin-Milwaukee is much more than buildings and books. UWM is a community inspired by history, motivated by vision.  It has the only U.S. school dedicated exclusively to freshwater sciences, whose faculty boast financial support from the National Science Foundation, National Institutes of Health and the World Health Organization. Experts and policymakers are impressed by the international, entrepreneurial faculty and 22,000-square mile research facility: Lake Michigan.  UWM’s School of Architecture and Urban Planning is the only accredited architecture school in Wisconsin, and it has earned a strong international reputation and influences regional architectural design, policy and preservation. Research expenditures top $59 million annually, and there’s a place for even the newest researchers on campus.  The Office of Undergraduate Research which welcomes, mentors, and challenges students as early as sophomore year.

UWM Vision and Guiding Values:
UWM will be a top-tier research university that is the best place to learn and work for students, faculty and staff, and that is a leading driver for sustainable prosperity. UWM will accomplish this through a commitment to excellence, powerful ideas, community and global engagement, and collaborative partnerships. 

UWM values:

  • Innovation, leadership, and collaboration that fosters learning through education, scholarship and research, and public service.
  • Opportunities for open inquiry to support the positive transformation of individuals (students, faculty, and staff), institutions, and communities.
  • A caring, compassionate, and collegial community characterized by mutual respect and safety.
  • Diversity in all of its definitions, including who we are, how we think, and what we do.
  • Ethical behavior, based on integrity, accountability, and responsibility
  • Transparent and inclusive decision making.
  • Stewardship of resources that promote sustainability, prosperity, and equity for all in the local and global communities.
  • Pride in our institution, our unique qualities, and our vital role.

System Governance and Campus Leadership:  The University of Wisconsin System is one of the largest systems of public higher education in the country, serving approximately 180,000 students each year and employing more than 39,000 faculty and staff statewide. The UW System is made up of 13 four-year universities, 13 freshman-sophomore UW Colleges campuses, and statewide UW-Extension. Together, these institutions are a tremendous academic, cultural, and economic resource for Wisconsin, the nation, and the world.

Dr. Mark Mone was appointed Chancellor of The University of Wisconsin-Milwaukee in 2014. He works with the university executive leadership team to make UWM a top-tier research university that is the best place to learn and work for students, faculty, and staff.  The Chancellor’s cabinet includes the following campus leaders:  Provost and Vice Chancellor of Academic Affairs, Vice Chancellor of Development & Alumni Relations, Vice Chancellor of Finance & Administration, Vice Chancellor of Global Inclusion & Engagement, Vice Chancellor of University Relations, Senior Student Affairs Officer, and the Chief Enrollment Officer.

Enrollment Facts and Figures at UWM:  The University of Wisconsin- Milwaukee’s Fall 2017 total enrollment was 25,412.  82 percent of UWM’s enrollment is from Wisconsin although there are students representing all 50 states and nearly 80 countries. The student population is 46 percent female and 54 percent male. The campus is ethnically diverse consisting of 27 percent students of color including 12 percent multi-ethnic. The median ACT composite scores for new freshman students is 24. The first to second year retention rate of bachelor’s degree-seeking undergraduates for Fall 2016 was 73.9 percent and the six-year graduation rate for Fall 2011 new freshman cohort is 41.1 percent. 83 percent of 2016 full time, first time degree seeking students received some type of financial aid. 

Research:  UWM is one of the nation’s top 115 research universities as recognized by the Carnegie Classification of Institutions of Higher Education. That coveted R1 status reflects the depth and breadth of our research across dozens of doctoral programs and more than 100 labs, institutes and centers. Our cutting-edge work transforms lives and fuels the region’s economy.  Research is not limited to just professors and graduate students with 750 undergraduates engaged in research alongside their professors.

Community engagement enriches research.  UWM’s faculty find inspiration working with more than 4,000 schools, businesses, community groups and other organizations. Their research is revitalizing Milwaukee, and their students are empowered to learn in local archives, clinics, parks, schools, studios and more. The results get noticed: The White House and Carnegie Foundation both named UWM a top university for community engagement.

Research innovation builds business. UWM’s thriving entrepreneurial climate brings breakthrough ideas to market. Students benefit from an interdisciplinary, university-wide approach to idea generation, collaboration, and commercialization. Success is recognized through the start-ups launched by faculty, staff, and students, and in dozens of patents and licensing agreements with Wisconsin businesses.

A Wide Range of Programs: UWM’s 192 degree programs include 92 undergraduate degrees, 64 masters’ degrees, and 36 doctoral programs across 14 schools and colleges. UWM has many outstanding centers, institutes, and laboratories.  UWM also offers more than 30 online degrees and certificates and 700-plus online courses to choose from.

The University also offers a wide range of programs to complement their degree programs including an Honors College, more than 25 living learning communities (LLCs), a world class undergraduate research program, Center for International Education, and Language Resource Center.  In fact, more than 20 world languages are taught here, and more than 600 UWM students study abroad every semester with 170 plus possibilities to call their new home for the semester. UWM and its programs are regionally accredited by the Higher Learning Commission.

Panther Pride & Vibrant Campus:  The living at UWM is as important, and vibrant, as the learning. From 15 NCAA Division I sports to a bustling and affordable university-inspired arts and entertainment scene, there’s much to see and do when it’s time for a study break or celebration. Panther Pride is in full force year-round. UWM makes its home on a compact campus with big options. Packed into the 104 acres are movie theatres, performance venues, bowling and ping pong, art galleries, free-for-you athletics facility, a planetarium, and more than 300 student and professional organizations. University Recreation (UREC) manages the University’s recreational and athletic facilities offering recreation, sport, and numerous multi-use options for student and university events. Five convenient, connected and secure housing residences welcome freshmen, sophomores, juniors, and graduate students.  Four thousand students aren’t a crowd. It’s a community big enough to accommodate every incoming freshman.  There are over 1,000 events, programs, games, and performances yearly. UWM’s campus offers 26 eateries, from cafeterias and delis to pizza and coffee.  It is easy to get around campus and the city by bus, bike, and more.

The UWM Bucket List:  There is so much to do at UWM and in the great city of Milwaukee.  Your UWM experience should be an adventure. Get out and explore all that UWM and Milwaukee have to offer, from campus life to local favorites. Stargaze at the UWM Manfred Olson Planetarium, eat at Oakland Gyros, visit an East Side landmark, check out the Milwaukee Art Museum, participate in the Panther Prowl, or play a game of volleyball or catch some rays at Bradford Beach, Milwaukee’s largest public beach.  There is a total of 56 items on the bucket list.  Why 56 things?  The University of Wisconsin-Milwaukee was created in 1956. The UWM Bucket List was developed in 2012, 56 years from UWM’s founding date.

Community Engagement:  UWM has been building bridges and nurturing partnerships with nonprofits and service providers across southeastern Wisconsin for nearly 30 years. The White House and Carnegie Foundation recognized UWM in 2015 for this work with two major commendations, a spot on the President’s Higher Education Community Service Honor Roll and a community engagement classification from the Carnegie Foundation for the Advancement of Teaching. In 2015-16, students completed more than 66,000 hours of service, many of them through service-learning classes. Faculty, staff and students partnered with nearly 180 non-profit and governmental agencies.

About The Community

Milwaukee is a big city with a small-town feel.  It is one of the greatest cities in America. Nestled on the coast of Lake Michigan, Milwaukee is a city buzzing with growth. The largest city in Wisconsin boasts a beautiful lakefront, a world-class art museum, and many unique restaurants. It is no wonder Milwaukee was recently voted the 7th most exciting city in America and made Forbes list of top 15 emerging cities. 

Milwaukee has a population of nearly 600,000 residents and is home to 14 Colleges and Universities.  Milwaukee is a mecca for cultural opportunities offering 12 major public museums including the world class Milwaukee Art Museum. It also radiates with athletic pride showcasing four professional sports teams.

Milwaukee is the ultimate outdoor playground.  Lake Michigan is the perfect place to go sailing or challenge some friends to a game of sand volleyball at Bradford Beach. Milwaukee also contains more than 140 parks and 150 miles of trails.  After playing outdoors, there is nothing better than experiencing the Milwaukee food scene.  Brew City might be known for its beer and cheese, but there are plenty of other good eats, too. Foodies can get their fill at funky cafes, ethnic eateries, and restaurants that feature local goods.

Milwaukee is an amazing place to live because of its low cost of living.  If you’re used to East and West Coast prices, you’ll be pleasantly surprised by how far your money goes in the Midwest, whether it’s your monthly rent or just a night out on the town. Milwaukee is a destination that exudes vivacity and determination, making it a suitable destination for young professionals. The young professionals network, NEWaukee, includes more than 40,000 Millennials, and the city is waiting for you to make your mark.

Small college towns can be fun but there’s something especially exciting about an urban campus like UWM’s, with all the opportunities of city life fueling your work and play. Milwaukee is a great destination for all walks of life. You’ll find there truly is something about this city that makes its residents proud to call it home.

Application Process

Applications and nominations will be accepted until the position is filled. Initial screening of applications will begin in December 2017 and continue until an appointment is made. For best consideration, applications must be received on or before December 1, 2017. Applications received after this date may not be considered.

Applicants must apply at:

All correspondence relating to the position of Chief Enrollment Officer at The University of Wisconsin-Milwaukee should be directed in confidence to the University’s executive recruitment consultant: 

Mr. Jamie Marcus, Associate Vice President
Scott Healy & Associates

UWM is an AA/EO employer: All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity/expression, disability, or protected veteran status.

In accordance with Wisconsin’s Open Records Law, requests for confidentiality by nominees and applicants will be honored, if so requested, except that names and titles of the finalists must be disclosed.