Peter Van Buskirk
Dean of Admission & Financial Aid (Retired)
Furman University
Franklin & Marshall College, PA
Email:
peter@scotthealy.com
A 25-year veteran of college admission, Peter
Van Buskirk is a student of the enrollment process who brings
a global perspective to program management and strategic planning.
During his tenure at F&M, Peter developed
a reputation for innovation and prudent management. His outreach
initiatives increased the enrollment of domestic multicultural
and international students from 5% to nearly 20%. He instituted
a model for systematic yield analysis and strategic deployment
of financial aid that maximized revenue potential and reduced
the discount rate while increasing quality and selectivity.
He successfully instituted a new test-optional program for the
College, took the lead in brand development, and played an integral
role in the use of evolving technologies.
In 1998-99, Peter served as interim director
of athletics—a role that involved analysis of programming,
budget and personnel for a department that had become dysfunctional.
He was subsequently named associate vice president for enrollment
management where he also had responsibility for developing retention
strategies. As executive officer in the Office of the Provost,
he developed and implemented systems for managing budget, personnel,
and strategic planning related to both academic and student
affairs.
Peter left Franklin & Marshall to become
Executive Director for High School Outreach at Peterson’s
Guides. He was immediately promoted to vice president of the
high school market group and then vice president for college
planning solutions with Peterson’s.
Peter currently consults with institutions on
enrollment management, marketing, multicultural outreach and
personnel assessment. He created professional development programming
for GEAR UP and has done contract work for the U.S. Department
of Defense.
Peter is an active member of the National Association
of College Admission Counseling and runs his own year-end, think-tank
conference for senior admission officers and college advisors.
He is a graduate of Bucknell University and the Management Development
Program at Harvard University.
