Barry W. Ward
Independent Consultant
Higher Education
Email: bward@scotthealy.com

An MBA educated enrollment management professional with a significant track record of enrollment success, Barry joins Scott Healy & Associates with over 35 years of experience in the field of higher education with experience at two-year and four-year; women’s; small to mid-size; open to competitive enrollment profiles.

In addition to being a member of the Enrollment Management and Nominations Committee for the National Association for College Admission Counseling, Barry has served in the role of president for the New York Area Independent Colleges Consortium, the Westchester/Putnam/Rockland Counseling Association, and the New York State Association for College Admission Counseling. A prominent leader and spokesperson for college access and success, Barry helped to create the Yes We Must Summit national forums and currently serves on the National Planning Committee and New England Advisory Board for Let’s Get Ready. He is also a member of the National College Access Network’s Public Policy Committee.

Barry’s areas of expertise include:

• Centralization of inbound marketing (Blogging / Social Media / Permission Marketing)
• Community college articulation and outreach
• Creation of Campus-wide Enrollment / Retention Committee Structures
• Diversity and Multi-Cultural Enrollment Management
• Financial Aid Leveraging and student debt education
• Lead generation and management
• Leadership and Team Building
• Market Research and Positioning
• Organizational Development
• Recruitment / Enrollment on National and International Levels
• Search optimization
• State and Federal Legislative Lobbying
• Strategic Planning
• Training and Staff Development